Two quick announcements:
- Current 25% discount at the stock picks service at Value Stock Guide will expire at midnight Dec 15, 2011. After this the price will change back to the regular full price. Also, I have decided to not offer any more discounts in the future publicly. Only discounts that I may offer will be to the subscribers to my stock newsletter, although that is likely to be infrequent.
- I have also decided to impose a limit of 2000 members that I will accept. Once this limit is reached, membership will close. It may be reopened at times as existing members retire. When there is availability, I will invite my email subscribers to join.
Why These Changes?
It appears to me that this is the only way to run an exceptional stock picking service that focuses on small cap value stocks. Taking more members will undoubtedly be more lucrative for me, but it will dilute the value I am able to create for the membership. This is something that I cannot accept. This also frees up my time from marketing activities and allows me to focus all my energy towards finding the best stocks to buy for my members.
Removing the discount also helps me attract the right kind of members – those who are focused on the long term. Offering future discounts to my email subscribers ensures that it goes to those who have been with me for some time and appreciate the information I provide. This will be a just reward.
Ultimately, my success depends on the value I generate for my members and the community of investors that I build. I think these two steps take me towards where I see this service in the future.
